The New Standard: Oak, Elevated, and Built from the Ground Up

Redefining furniture craftsmanship from forest to home.

At James & James, furniture is more than wood and hardware. It is the product of vision, craft, and care, realized over weeks of meticulous work. Every table, bed, and chair begins as raw lumber and becomes a lasting heirloom, a piece meant to gather your family and friends, and to be passed down through generations. We are proud to introduce oak as a standard option across our tables, beds, and seating, along with four new finish options and nine new fabric options. This evolution represents our commitment to a new standard in furniture craftsmanship.

Vertical Integration: Taking Control of Quality

Unlike most furniture makers, James & James controls the entire process from forest to finish. We source our own lumber here in the United States, hand-selecting each board to ensure it meets the highest standard of quality. By managing every step, from milling and curing to cutting, joining, and finishing, we eliminate compromise. Every piece we produce embodies our commitment to excellence, detail, and longevity.

Innovation Meets Craft: The Vision of Charles Morgan

Behind James & James’s transformation is Charles Morgan, whose career in data and technology has spanned decades. Charles saw an opportunity to apply precision, efficiency, and innovation to a centuries-old craft, taking furniture making out of the inefficiencies of a fragmented industry. His vision was ambitious: mill and cure wood in the heart of Arkansas, combining traditional craftsmanship with technological insight. By leveraging data, Charles has helped streamline operations while respecting the natural beauty and variability of wood. This means faster, more efficient production without ever sacrificing the quality and integrity that define heirloom furniture. “I’ve spent my career optimizing complex, inefficient systems,” says Charles. “Furniture making is no different. It’s just wood, but it’s incredibly complex. By marrying technology with the skill of local artisans, we can build beautiful, lasting pieces at a scale that was previously impossible.”

Working with Industry Leaders

Beyond our talented team of artisans, we work alongside one of the industry’s foremost color and finish experts to craft bespoke tones that reveal the natural depth and beauty of our oak. Each hand-applied finish is perfected for enduring elegance and individuality.

Four New Finishes, Nine New Fabrics

To complement oak, we’ve introduced four new finishes that range from soft, airy neutrals to deep, rich tones, each highlighting the wood’s natural character. Our nine new fabric options are curated for both beauty and comfort, with textures and colors that enhance the warmth of oak while inviting you to linger and enjoy your space.

A Commitment to a New Standard

By controlling every stage of production, investing in people, and innovating at the intersection of craft and technology, James & James is establishing a new standard in furniture. Our ambition is bold: to be the largest and best provider of lasting heirloom-quality furniture in the US. But our mission is personal. We want every piece to tell a story, to reflect the character of its owners, and to bring warmth, beauty, and function into homes for generations. “With oak, new finishes, and expanded fabrics, we’re giving our customers more ways to create pieces that reflect their homes, their lives, and our shared vision for excellence,” says Jim, CEO of James & James. Every piece you choose represents a collaboration of vision, technology, and craftsmanship, a commitment to doing things differently, with care and precision at every step. Explore our expanded options today and see how James & James is redefining furniture for the modern home.

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